Upgrading Our Editing Experience

The core of the SmartParks product is a web-based content and data management system that gives our clients the power to generate interactive maps, manage complex schedules, and create supplement content for their visitors. Over the past few years, we’ve made a number of small tweaks and improvements to this system based on feedback from our zoo partners. However, the interface design has largely stayed the same since we first launched and while it functionally got the job done, it was time for a refresh.

Previous version of the SmartParks admin interface.

The old SmartParks data management interface. It was looking a bit old.

We improved the new management UI in three ways:

  1. We gave the whole thing a visual refresh with new, more readable color schemes and general improvements to layout and usability.

  2. We reorganized the navigation in more logical manner. As we previously added features, we would either add a new link to the main nav or stick the feature in the general settings area. The new navigation groups map building, scheduling, and content editing features in a way that’ll make it easier to find everything.

  3. While we primarily designed this tool for use on a larger screens, we heard about a growing number of cases where our customers were making edits from their phones while working throughout the zoos. We enhanced the responsive layouts of all the screens to be much more usable on mobile phones.

The new SmartParks data management interface - much cleaner and more usable.

We have many more product improvements coming this year that we’re excited to share. Check back soon for the latest updates. If you’re interested in demoing our updated product, contact us and we’d be happy to show you.

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Houston Zoo Selects SmartParks for Improved Guest Experience

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Doing Our Small Part for the Planet