The tools behind exceptional guest experiences

From interactive maps and wayfinding to digital signage and content management, SmartParks brings everything together in one platform.

Interactive Maps

Real-time Wayfinding

Help guests navigate your attraction with custom maps, points of interest, directions, and real-time updates.

Map Builder

Create as many interactive maps as you need — from your overview to special events, building interiors, and more.

Custom Graphics

Your illustrated map, aligned to real-world coordinates. Guests get a map that looks like your park, not a generic one.

Learn Moreabout Map Builder

Mobile Web Apps

Integrated Maps

Help guests navigate your attraction with custom maps, points of interest, directions, and real-time updates.

Schedules

Keep guests informed with up-to-date schedules for shows, events, feedings, and daily activities.

Announcements

Share important updates, alerts, and timely information directly with guests during their visit.

Page and Links

Create custom pages with important information, resources, and links guests need to plan their visit.

Guides

Provide guests with curated content, stories, and information that enrich their experience.

Scavenger Hunts

Create interactive activities that encourage exploration and engagement throughout your attraction.

Launch Demo

Digital Signage

Configurable

Create and manage digital signage layouts with an easy-to-use configuration tool.

HTML Compatible

Support existing web content and custom designs with HTML-compatible digital displays.

API Integration

Integrate with existing technology systems to keep digital signage content connected and up to date.

Admin Tools

Map Builder

Create as many interactive maps as you need — from your overview to special events, building interiors, and more.

Content Editing

Manage the information guests see across your app, website, and digital touchpoints from one place.

Data Management

Keep attraction information accurate and organized with centralized tools for managing content and locations.

Daily Dashboard

Get a quick overview of daily operations, updates, and important information your team needs to manage.

Calendars

Build your calendars in advance with flexible time rules that simplify seasonal changes, recurring events, and special programming.

Parking Lots

Help guests find the best place to park with clear directions for primary lots, alternate parking areas, and changing conditions.

Automatic Translation

Make your content accessible to more visitors with automatic translation across multiple languages.

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Analytics

Keep track of how your digital experiences are being used with visibility into guest activity and engagement.

Custom Design

Match your digital experience to your brand with flexible design options and customization.

Tech Features

Web-Based

Let guests access digital experiences instantly by scanning a QR code — no app downloads, accounts, or setup.

Custom Domains

Use custom sub-domains to provide easy-to-remember, branded links for your guest experiences.

Offline Support

Provide reliable access to maps and information with offline support for areas with limited service.

“SmartParks has offered the Bronx Zoo an elegant and fully manageable solution to a persistent challenge—in-park wayfinding. It also provides our guests with real-time park information and schedules that aid in providing the best experience.”

Joshua Bousel, Director of User Experience Wildlife Conservation Society

Want to try it for yourself?

We'll walk you through the whole system and set you up with your own demo environment to explore for as long as you'd like.

Request a Demo